San Francisco, California-based Aurora Solar, a developer and host platform of solar industry software that manages solar system design and installation, has announced a 20% reduction in its workforce.
The reduction will impact 500 employees and follows a smaller layoff of 20 people in November 2023.
According to a company spokesperson, “Like many other companies in the solar industry, we’ve felt the effects of larger macroeconomic challenges, including higher interest rates and the impact of NEM 3.0 [ Net Metering] in California."
Under California's NEM 3.0, homeowners are getting paid about 75% less for power sold back to utilities, thus changing the economics of owning and using solar systems. Additionally, homeowners are becoming educated about the hype surrounding the sales of solar units and realize that for the average homeowner, solar is cost prohibitive, the payback is grossly overstated, and the solar component's productive life is a fraction of the contractual period.
Change is coming. There will always be a tomorrow, no matter how much you may try to ignore it. There are no guarantees in life or promises for a bright future. We see good people being laid off through no fault of their own. Just because something bad hasn't happened yet doesn't mean it won't. It can happen to anyone, anytime, anywhere. No one is guaranteed to wake up tomorrow and still have a job by evening. Are you now wondering, Am I Next?