NO LOVE AT SONOS (08/15/24)

Am I Next? Layoffs at Sonos, the wireless device company.

AUGUST 15, 2024 — ANOTHER 100 EMPLOYEES

The company has laid off approximately 100 employees, including teams in marketing, product and engineering, platform and infrastructure, and software quality as they wind down some of the company’s customer support offices, including one in Amsterdam that will close later this year.

CEO Patrick Spence noted, “We made the difficult decision to say goodbye to approximately 100 team members representing 6 percent of the company. This action was a difficult but necessary measure to ensure continued, meaningful investment in Sonos’ product roadmap while setting Sonos up for long-term success. Our continued commitment to the app recovery and delighting our customers remains our priority and we are confident that today’s actions will not impact our ability to deliver on that promise.”

JUNE 18, 2023 — 130 EMPLOYEES GONE

The company has announced a reduction in force, impacting approximately 7% of its employees, or 130 employees.

The Company also committed to further reducing its real estate footprint and re-evaluating certain program spend. The foregoing actions reflect the Company’s commitment to rightsizing its cost base while still investing in its product roadmap to drive future growth.

Sonos CEO Patrick Spence noted, “In the face of continued headwinds we have had to make some hard choices, including eliminating some positions and reevaluating program spend.”

The company had previously cut headcount by 12% in 2020, in response to the rapidly unfolding Covid pandemic.

MAY 23, 2018 — Original post…

Sonos, Inc., the wireless device maker based in Santa Barbara, California, appears to be trimming its expenses, by laying off 96 employees, possibly in preparation for an upcoming summer IPO (Initial Public Offering). It is known that Sonos has filed a confidential IPO document with the Securities and Exchange Commission.

Sonos excuses the layoffs with the standard corporate speak via company spokesperson Laura Morarity, “Like any healthy business, we occasionally make adjustments to the size and structure of our teams to stay nimble and align resources with market opportunities. Sonos is growing and profitable.”

Sonos is facing increasing competition from companies building wireless connectivity into their products, and the public offering may represent an opportune time for investors to execute a profitable exit strategy. 

Change is coming. There will always be a tomorrow, no matter how much you may try to ignore it. There are no guarantees in life or promises for a bright future. We see good people being laid off through no fault of their own. Just because something bad hasn't happened yet, doesn't mean it won't. It can happen to anyone, anytime, anywhere. No one is guaranteed to wake up tomorrow and still have a job by evening. Are you now wondering, Am I Next?