New York City, New York-based Godiva Chocolatier, a candymaker specializing in gourmet Belgian chocolates, truffles, cocoa & other sweet gift items, has announced the closure of all U.S. stores. The number of employee layoffs is unknown at this time.
The decision was driven by the economic impact of the global pandemic and the growing trend of consumers willing to purchase luxury or perishible products online.
A company spokesman noted, "In response to these market dynamics, Godiva will exit its 128 brick & mortar locations in North America, partially through sales and partially through closures, by the end of the first quarter in 2021.
According to Godiva CEO Nurtac Afridi, "The decision was difficult because of the care we have for our dedicated and hard-working chocolatiers who will be impacted."
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