Miami, Florida-based REEF Technology. a provider of hardware, software, and management services for utilizing real estate, primarily parking lots and empty spaces, as parking lots, delivery hubs, and ghost (pop-up) kitchens, has announced a restructuring to focus on its core competencies, parking lots and ghost kitchens.
The restructuring will impact 750 employees with separations starting immediately.
According to Reef Technology CEO, Ari Ojalvo. ""At the beginning of the year, we refocused our strategic priorities on strengthening our parking business, building on the exponential growth of REEF Kitchens, and expanding our Proximity platform. We also sharpened our focus on profitability and productivity, both critical assets in inflationary environments. To adapt to this environment, it is with a heavy heart that we are parting ways with about 5% of our global workforce. In the coming days, those whose roles are impacted will be contacted individually to discuss severance and transitional support."
"Ghost kitchens are essentially restaurants without the dining space. Their focus is to sell and fulfill online food orders for delivery using third-party apps like Grubhub, UberEats, and DoorDash, or with their own delivery operation. As a result, they typically have no visible storefront. Many are trailer-based mobile operations."
Change is coming. There will always be a tomorrow, no matter how much you may try to ignore it. There are no guarantees in life or promises for a bright future. Just because something bad hasn't happened yet, doesn't mean it won't. It can happen to anyone, anytime, anywhere. No one is guaranteed to wake up tomorrow and still have a job by evening. Are you now wondering, Am I Next?