Portland, Oregon-based Columbia Sportswear, a manufacturer of high-quality outerwear and apparel, has announced a three- to five-percent reduction in force at its Portland headquarters.
Approximately 150 employees will be impacted by the personnel realignment, which will be completed by the end of March 2024.
According to CEO Tim Boyle, “Our overall headcount and personnel expenses have outpaced the growth of our business. Layoffs will be done with respect and thoughtfulness, consistent with our core values while taking the actions required to get back to sustainable growth.”
Boyle said he expects 2024 to be a “challenging year with retailers placing orders cautiously, and economic and geopolitical uncertainty remains high. We are working diligently to maximize sales in this environment while optimizing our product, brand marketing, and marketplace strategies to accelerate growth in 2025 and beyond.”
Change is coming. There will always be a tomorrow, no matter how much you may try to ignore it. There are no guarantees in life or promises for a bright future. We see good people being laid off through no fault of their own. Just because something bad hasn't happened yet doesn't mean it won't. It can happen to anyone, anytime, anywhere. No one is guaranteed to wake up tomorrow and still have a job by evening. Are you now wondering, Am I Next?