Huntington Beach, California-based Boardriders, a multi-brand lifestyle apparel manufacturer targeting the surf and beachwear sectors, has announced a cost-cutting initiative, including renegotiating athlete sponsorships and major layoffs at its Huntington Beach headquarters and distribution center.
Approximately 590 employees will be impacted by the reduction in force, including 474 employees at its distribution center. This follows the layoff of 84 senior executive and management positions in September 2023.
The company was acquired in 2023 by Authentic Brands Group, a no-nonsense turnaround operation specializing in good brand names that have encountered financial difficulties.
Change is coming. There will always be a tomorrow, no matter how much you may try to ignore it. There are no guarantees in life or promises for a bright future. We see good people being laid off through no fault of their own. Just because something bad hasn't happened yet doesn't mean it won't. It can happen to anyone, anytime, anywhere. No one is guaranteed to wake up tomorrow and still have a job by evening. Are you now wondering, Am I Next?