Tysons Corner, Virginia-based Tegna, a broadcast, digital media, and marketing services company, has announced a cost-cutting initiative that will centralize broadcast services and implement artificial intelligence services.
The centralization plan will impact hundreds of Tegna employees nationwide.
According to executive vice president and chief operating officer of media operations Lynn Beall, "Today, we’re sharing that we’re centralizing our marketing team. This team will share the same goals as stations – growing audience and revenue.
We know this change won’t be easy, but it is a necessary step to becoming more focused, effective, and strategic in our marketing efforts. This will eliminate duplication of work and allow us to apply best practices across the entire organization.
The team will oversee key areas, including the growth of our stations and audience, digital marketing, consumer insights, community engagement, commercial production, and strategic initiatives like sponsorships and sports. This structure will include regional marketing leaders who will oversee multiple stations and markets. We encourage everyone to apply for roles on the new team.
Unfortunately, because not everyone will have a seat in the new structure, we have also created a transition period for marketing employees through mid-January.
We’re very thankful for the hard work and dedication of our marketing teams and the positive impact they’ve made in serving our communities."
Change is coming. There will always be a tomorrow, no matter how much you may try to ignore it. There are no guarantees in life or promises for a bright future. We see good people being laid off through no fault of their own. Just because something terrible hasn't happened yet doesn't mean it won't. It can happen to anyone, anytime, anywhere. No one is guaranteed to wake up tomorrow and still have a job by evening. While many employees can read the writing on the wall, why do most assume it’s targeted at someone else? Are you now wondering, Am I Next?
